During the graphic design course, taught by Paolo Palma at ISIA of Urbino, we developed the visual identity of the ancient botanical garden present in the city of Urbino. After a first phase of general research, I focused my attention on a specific aspect of botany, the phyllotaxis. This feature, internal to all plants, describes the order in which branches, petals and leaves are arranged around trunks, stems and branches. Botany established three main types of phyllotaxis:
Using the C-type structure as a model, I began a series of tests for the definition of a strongly iconic final form. The result represents two concentric spirals that rotate following phyllotaxis parameters, forming a stylized rose. Once the proper typographic combination was defined, I chose two chromatic solutions (green and pink) that can be used alternately or simultaneously to represent the brand.