Fabìo — literally ‘do organic’ — is a small organic take out, born in 2010 from an idea of Fabio and Claudio. At Fabìo you can enjoy every day salads, sandwiches, baguettes, extracts and fresh fruit smoothies, all freshly made up using only organic products. In 2013 we developed the new brand identity. Starting from the restyling of the old logo, we have built a distinctive design language related to chromatic and iconographic code, in which fruits and vegetables vector frame the brand and the whole Fabìo organic world.
Fabìo is the brain child of Fabio and Claudio, two guys with different gastronomic backgrounds but both with a passion for fresh, tasty, organic food.
The new visual code is applied to several elements of Fabìo communication: shopper bags, business cards, posters and advertising banners.
The second step was the creation of the website, that we made customizing design and structure of a responsive wordpress template. An important section of the site is dedicated to the social media, in which customers, through Instagram, are able to feed the gallery section by uploading photos of their “Fabìo experience” by simply using the hashtag #fabiorganic